The Rock Resorts, a luxury hotel chain based in the United States, has recently partnered up with Clean the World Inc. in helping collect barley-used soap and shampoo and providing the much needed supplies to people in homeless shelters in the Colorado area as well as impoverished countries around the world.

Every year, close to 3.5 million children die due to acute repertory illness and diarrheal disease. Clinical studies have shown that these deaths can be reduced buy up to 65% with soap interventions and hand washing education. By providing soap to impoverished people, Clean the World hopes to greatly reduce these deaths.

This effort and new partnership has a duel benefit of not only saving lives but reducing waste. Currently nearly one million bars of soap are discarded into US landfills daily.

“Rock Resorts is proud to partner with Clean the World to help provide supplies to homeless shelters and impoverished countries around the world,” said Paul Toner, Senior Vice President and Chief Operating Officer of Rock Resorts and Vail Resorts Hospitality. “This partnership is a perfect complement to the Rock Resorts “ECHO” corporate social responsibility program, which aims to protect the environment, promote social responsibility and foster community engagement.