Oprah Winfrey is handing out KFC coupons amid KFC’s campaign to “Unthink What You Thought About KFC.” Kentucky Fried Chicken is promoting the meal it has been serving for 50 years by allowing customers to download coupons for a free two-piece Kentucky Grilled Chicken meal.

The problem is that Oprah, who earned the title of Peta’s 2008 person of the year, is teaming up with one of the cruelest fast food chains in the industry. She also had a special last year on the “dark side of chicken farming,” and KFC is a notorious offender of this, with millions of  the birds bred every year dying before slaughter from illnesses or cramped conditions.

Dawn Carr, director of Peta Europe, said: “KFC is the world’s largest killer of chickens, and as such has a responsibility to treat these birds humanely. Nearly 800 million chickens are killed every year in the cruellest ways imaginable. Although our ultimate aim is for people to go vegetarian, we are calling on KFC to implement some welfare standards and make life a little bit better for these birds.”