At a recent conference of The Home Affairs Select Committee in the UK, representatives said that the legendary party drug was devastating Colombian rainforests because trees are knocked down to grow coca plants.

Group chairman Keith Vaz said: “We were horrified to learn for every few lines of cocaine snorted in a London club, four square metres of rainforest is destroyed.”

UN Office on Drugs and Crime chief Antonio Maria Costa added this, “Europeans know they shouldn’t buy blood diamonds or clothes made by slaves in sweatshops. Yet with cocaine the opposite occurs. Worse still, models who wouldn’t dare to wear a tiger fur coat show no qualms about flaunting their cocaine use.”