Are you buying green? If so, then you’re among the 82% of consumers who are also opting for eco-friendly products. Even with the economy tanking, a new study by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corporation, shows that people are spending the extra cash to have a product that’s better for the environment.
“This research suggests that consumers are buying green products second only to participating in recycling,” said Arthur Weissman, Ph.D., Green Seal’s President and CEO. “This increased consumer demand sends a signal to manufacturers to produce products that are truly green.”
Hopefully this study will prompt companies into making their products more eco-friendly. It’s what the people want – and often, they are unsure whether they are getting it. The study also revealed that about one in three consumers say they don’t know how to tell if green product claims are true.
February 8th, 2009 at 11:15 am
That’s great to hear that consumers are choosing to buy products that preserve and protect our environment whenever they can. We as a company have partnered with the EPA, and are committed to manufacturing eco-friendly, environmentally responsible products, which we have been doing with our Emerald(TM) brand of green products. We continue to expand selections in our Emerald(TM) line, and are able to offer these products B2B as “Green For Less”.
March 19th, 2009 at 5:38 am
I think it’s excellent that consumers are starting to speak up for our Earth. I hope we will all try to help with the campaign against environmentally unfriendly products.