Eager movie/nature lovers have already bought over 500,000 tickets to see the new Disney nature movie in its opening week and subsequently have a tree planted in their honor. Disneynature’s commitment to plant a tree for everyone who sees the motion picture between April 22-28 means that already 500,000 trees will be planted, and that number appears to be increasing steadily with advance ticket sales rising and the April 22 opening just a few days away.

“With half a million new trees committed so far, Disneynature’s first film is already making an impact on the world—and ‘EARTH’ hasn’t even opened yet,” said Mark Zoradi, president of Walt Disney Studios Motion Pictures Group. “We’re so pleased that moviegoers have embraced this film and our tree-planting initiative to this degree and we expect the numbers to keep climbing.”

Disney’s goal, is to plant trees in areas that are critical areas of biodiversity. The company will supervise the planting of the trees in Brazil’s Atlantic Forest, which is considered one of the most endangered rain forests in the world. Today, only seven percent of the Atlantic Forest remains.