Kid Rock and beer just seem to go together. And fittingly, the singer has launched his own brew, American Badass Beer. What else would it be called?

Kid describes his new brew as “American-style lager – easy to drink without an aftertaste.”

Interestingly,  to produce the brew, Kid has teamed up with the Michigan Brewing Co, who switched to biodiesel to power the steam generator that produces their beers. The Michigan Brewing Company comes equipped with a Biorefinery Training Facility, which includes a biodiesel-making operation, which are used for research, teaching and outreach.

The question is: Does Kid Rock know his American Badass Beer is “badass” for the environment?