It’s no secret that Disney has been jumping on the Green bandwagon lately. And now, they’re really living up to their promise by announcing they will plant a tree for every person who attends the premiere of their first film EARTH on opening weekend.

Disney claims they will plant the trees in the Brazilian Atlantic Forest, which is considered the most endangered rain forest in the world and also ensure care for the trees is ongoing.

“EARTH is a spectacular film from the world’s most acclaimed nature filmmakers, and we couldn’t think of a better way to launch the new Disneynature banner, and to celebrate the spirit of the film and Earth Day at the same time,” said Dick Cook, chairman of The Walt Disney Studios. “The film gives moviegoers an entertaining and unprecedented view of our planet, with some of the most astonishing imagery and exciting natural drama ever presented on the big screen.”

EARTH opens on Earth Day, April 22nd. You can get your pre-sale tickets to the EARTH premiere here.